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September 23, 2020

Available On Demand

A Right Side Up Event

Is Your Affiliate Program Fatigued or Cannibalizing Other Channels?

Learn how to identify and refresh an underperforming affiliate program to drive maximum impact. This session is brought to you by the growth marketing team that has helped scale 1,000+ of the fastest-growing ventures, including:

https://www.rightsideup.com/recordings/affiliate-marketing-overview

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

  1. How to identify an underperforming affiliate program.
  2. How affiliate marketing can fill gaps in your channel strategy.
  3. The benefits of different types of partnerships, plus how to recruit and activate new partners.
  4. The framework, tools, and team structure needed to achieve scale with affiliate marketing.
  5. Real-world examples of fatigue and cannibalization, what adjustments were made, and what the outcomes were.

Meet our presenters

Meet our presenter

Amy Scanlon

GM, Affiliate Marketing Practice,

Right Side Up

Amy Scanlon has more than 15 years of experience in digital marketing, leading growth initiatives for early-stage startups and well-established companies like Joyus, AT&T, and Rakuten. She launched the Right Side Up affiliate practice to help clients like Stitch Fix, Figma, and Stripe build affiliate programs in-house by embedding fractional affiliate marketing resources on their teams. She is passionate about using affiliate partnerships to fill marketing gaps and drive incremental revenue.

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.