Lindsay Piper Shaw is a marketing leader with over a decade of experience helping brands harness offline channel growth. She has guided hundreds of millions in media spend across podcasts, streaming, and offline campaigns, blending creativity with disciplined, data-driven strategy. Throughout her career, Lindsay has partnered with a wide range of companies—from high-growth disruptors like Lyft, Calm, and quip to household names including McDonald’s and P&G—to deliver measurable performance and long-term brand impact. Her work is defined by a commitment to building campaigns that resonate with audiences while driving business outcomes at scale. As Director of the Offline Practice at Right Side Up, Lindsay leads with both strategic vision and operational excellence, equipping teams and clients to explore what’s next in offline marketing with clarity and confidence.

Mike Timoney is Head of Operations at Right Side Up where he is responsible for the ongoing success of our clients/partners and other operational responsibilities. Mike has 20 years of experience, both agency and in-house, leading growth and performance marketing programs, channels, and teams. Mike has held various senior roles in growth/performance marketing/analytics at companies such as Eventbrite, Walmart.com, Credit Karma, and Front.