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July 1, 2020

Available On Demand

A Right Side Up Event

What's Working With Facebook Ads Today?

Learn what's working for B2C and B2B Facebook ads today from the growth marketing team that has helped scale 1,000+ of the fastest-growing ventures, including:

Register now

https://www.rightsideup.com/recordings/facebook-ads-best-practices-2020

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

  1. Your top levers. From account structure to ad creative and optimization, learn what you can adjust to run the most effective ads.Facebook's smart features.
  2. Facebook's smart features. Get an overview of CBO, DCO, DLO, VBLAL, and dynamic ads to understand when, how, and why you should be testing these features.
  3. The learning phase. Find out what it is and how to get out – and stay out! – of it.
  4. Differences between B2B and B2C. Learn how a strong B2B Facebook ad strategy differs from B2C, including ad creative, targeting, the sales funnel, and more.
  5. Ad creative best practices. Learn what's working today for B2C and B2B Facebook ads.

Meet our presenters

Meet our presenter

Kevin Lord Barry

Co-Founder,

Right Percent

Kevin Lord Barry co-founded Right Percent, a Right Side Up venture that focuses on scaling fast-growing B2B companies in every vertical. Right Percent has managed $100M+ in ROI positive B2B ad spend for companies like DoorDash, Rippling, Retool, and many more.

Alley Shinder

Growth Marketing Consultant,

Right Side Up

Alley Shinder is a growth marketing consultant focused on the consumer mobile space. After five years in the industry working for companies like Microsoft, Big Fish Games, and Lucky Brand, and tens of millions of advertising dollars spent, she is extremely familiar with every modern digital growth strategy.

Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

© 2023 Right Side Up