Expanding Beyond Facebook and Google: The Case for Channel Diversification

July 28, 2020

Available On Demand

A Right Side Up Event

Expanding Beyond Facebook and Google: The Case for Channel Diversification

Learn why and when to diversify your marketing channel mix, and how to prioritize which channels you test into next. This session is brought to you by the founder of the growth marketing team that has helped scale 1,000+ of the fastest growing ventures, including:

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https://www.rightsideup.com/recordings/marketing-channel-diversification

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

The benefits and challenges of channel diversification.
The prerequisites for diversifying your marketing channel mix.
Which marketing channels you should consider after Facebook ads and paid search.
How to prioritize which channels to test.
Our recommended testing methodology.

Meet our presenters

Meet our presenter

Tyler Elliston

Founder,

Right Side Up

Tyler is an investor and advisor to startups and founder of Right Side Up, a consultancy that helps high growth companies develop and execute best in class marketing and ecommerce strategies. Right Side Up sources the best growth leaders from around the country—many working at the most successful brands—and makes them available to clients for 5 to 30 hours/week through both advisory and staffing services. Recent clients include Procter & Gamble, Stitch Fix, Fitbit, Roman, Rothy's, Sun Bum, Sephora, DoorDash, Perfect Snacks, and over 100 more. He has an MBA from Berkeley.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.