How to Get Creative: An Intro to Ad Inventory for Performance Marketing

August 23, 2022

Available On Demand

A Right Side Up Event

How to Get Creative: An Intro to Ad Inventory for Performance Marketing

The performance boost from good creative can completely change your advertising game. But what exactly is "good creative" and how does it come to be? This virtual event about building an ad inventory for your performance marketing efforts is brought to you by the team that has helped scale 1,000+ of the fastest growing brands, including:

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https://www.rightsideup.com/recordings/ad-inventory-performance-creative

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

Performance creative is the ad creative that drives customer acquisition efforts and revenue for your brand. Watch this session to learn:

The importance of building an ad inventory for paid social.
How and when to use channel-specific ad styles vs. cross-channel ad styles.
How to identify winners and repurpose them for new placements.
Efficient creative processes for iterative testing that match your ad spend.
How to drive business decisions through performance.

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Meet our presenters

Meet our presenter

Alexander Parker

Creative Lead,

Right Side Up

Alexander Parker is an experienced creator with a demonstrated history of working in the design industry. He has established visual identities, ad libraries, and creative strategies for the world’s top brands including Andre 3000, Credit Karma, Disney, Nerf, Visa, and many others. In 2019, he founded a design studio that provided unique web-based creative processes for clients Apartment List, Digit, Yonder, and more. Alexander joined the RSU team full-time in 2020 to lead the creative department on both B2B and D2C clients including brightwheel, DoorDash, Earnest, Modern Fertility, Reddit, Zenefits, and nearly a hundred others.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.