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March 9, 2023

Available On Demand

A Right Side Up Event

How to Generate Enterprise Leads with Paid Ads

Advertising to enterprise clients is hard! Learn the strategies and tactics that have resulted in seven-figure deals in this event brought to you by the growth marketing team that has helped scale 1,000+ of the fastest-growing ventures, including:

https://www.rightsideup.com/recordings/advertising-to-enterprise-businesses

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

B2B target audiences are small. And this is never truer than with enterprise B2B, where your audience of decision makers is often less than 10,000 people worldwide. In this session, you'll learn:

  1. How a small audience size should influence your ad strategy, including the channels you're using and the campaign metrics you're optimizing for
  2. Why and how to create a reliable system for qualifying leads
  3. The importance of a product strategy with full market coverage
  4. How to avoid ad fatigue when targeting third party audiences

And more!

Meet our presenters

Meet our presenter

Kevin Lord Barry

Co-Founder,

Right Percent

Kevin Lord Barry co-founded Right Percent, a Right Side Up venture that focuses on scaling fast-growing B2B companies in every vertical. Right Percent has managed $100M+ in ROI positive B2B ad spend for companies like DoorDash, Rippling, Retool, and many more.

Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.