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May 27, 2022

Available On Demand

A Right Side Up Event

AOV: A Deep Dive Into Ecomm's Sleeping Giant

This is a foundational course on average order value for D2C ecommerce founders and marketers. You’ll leave with actionable advice to help you increase your AOV, customer lifetime value, and profitability. This virtual event is brought to you by the team that has helped scale 1,000+ of the fastest growing brands.

https://www.rightsideup.com/recordings/average-order-value

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

The marketing landscape for ecommerce brands has changed drastically over the course of the past 12 months. Post-iOS 14.5, rising CACs and ever-changing targeting capabilities mean that Facebook ads no longer provide a clear path to profitability. Rather than relying on one paid partner, companies have been compelled to shift resources, test other channels, and turn inward to figure out how they can improve the health of their business.

One way brands are finding success? By raising their average order value (AOV)—which has surprisingly great benefits across other areas of the business.

You’ll leave this session with actionable advice to help you increase your AOV, customer LTV, and profitability.

Meet our presenters

Meet our presenter

Lissa Regets

Project Strategy,

Right Side Up

Lissa Regets is a passionate growth marketer who is driven by a desire to help founders and marketing teams gain access to new opportunities, grow their teams and businesses, and achieve new growth—personally and professionally. Over the last 12 years, Lissa has played a role in starting, building, or growing more than 70+ brands, startups, agencies, and social enterprises, including EBY by Sofia Vergara, Quirky, côte, WIN Brands, LG, Unilever’s Dove, Degree, Axe, Lipton, and Klondike. She’s toured around the US teaching digital marketing to product entrepreneurs and has volunteered with programs like SCORE, MentoringUSA, and HSN’s American Dreams Program. Lissa is a member of RSU’s project strategy team.

Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

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Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.