How to Use LinkedIn Ads for Account-Based Marketing

April 19, 2023

Available On Demand

A Right Side Up Event

How to Use LinkedIn Ads for Account-Based Marketing

Interested in learning how to leverage LinkedIn advertising in your ABM program? This session is brought to you by the growth marketing team that has helped scale 1,000+ of the fastest-growing ventures, including:

Register now

https://www.rightsideup.com/recordings/linkedin-ads-for-account-based-marketing

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

LinkedIn advertising is a powerful channel for account-based marketing because of its ability to target specific audiences and engage them in a personalized way. In other words, you can create targeted campaigns that reach decision makers at the companies you want to do business with, and deliver content that speaks directly to their pain points and interests. In this session, we dig into:

Why LinkedIn is an ideal channel for ABM
The most effective ABM audience methodologies
Proven ABM tactics that work—plus ones that don’t
How to measure success

And more!

Meet our presenters

Meet our presenter

Trey Buchanan

VP of B2B Advertising,

Right Percent

Trey Buchanan is a B2B advertising leader with experience managing LinkedIn ad campaigns for early stage startups all the way to Fortune 500 firms. He has a deep expertise in paid social and B2B advertising, having managed more than $60M in LinkedIn ad spend. Before joining Right Percent as their VP of B2B Advertising, Trey was the Head of B2B Paid Social at Metric Theory where he managed a team of B2B-focused social marketers who specialized in driving LinkedIn ad performance for their clients.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.