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September 14, 2022

Available On Demand

A Right Side Up Event

Let’s Talk TikTok Ads: Actionable Insights for Performance Marketers

TikTok isn’t just for Gen Z anymore. In this deep dive for performance marketers, we explore the intricacies of direct response marketing on TikTok and everything you need to know to scale. This virtual event is brought to you by the team that has helped scale 1,000+ of the fastest growing brands including:

Register now

https://www.rightsideup.com/recordings/tiktok-ads

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

Interested in building a conversion-based strategy on TikTok? This event is co-hosted by Right Side Up project strategist Kyra Richards and one of RSU’s senior growth marketing consultants, who has spent more than $400M in paid social and successfully scaled TikTok for several clients. Tune in for a comprehensive look at TikTok as a DR channel. We cover the likelihood of channel viability, recommendations for getting started, and best practices for scaling. You’ll learn:

  1. What sets TikTok apart from other paid social channels
  2. How to determine if you’re likely to find success on TikTok
  3. Why, when, and how to get started, including recommended timelines, budgets, and resources
  4. The vital role of creative in any successful TikTok campaign as well as creative and landing page best practices
  5. Examples of brands finding success on TikTok

And much more!

Meet our presenters

Meet our presenter

Kyra Richards

Project Strategy,

Right Side Up

Kyra Richards is a seasoned growth marketing expert and advisor on Right Side Up’s Project Strategy team where she collaborates with RSU clients to develop and resource sustainable growth marketing strategies. Kyra has deep expertise in paid social, advising over 40 DTC ecommerce brands on building profitable user acquisition strategies during her time at Facebook. Throughout her career, she has worked closely with brands like Helix Sleep, Kendra Scott, FENTY Beauty, Something Navy, and many others. She also led paid social acquisition at Tonal, successfully diversifying their media across six paid social platforms.

Aakaash

Senior Growth Consultant,

Right Side Up

Aakash is a seasoned performance marketer who has spent more than $400M on paid social channels as a solo consultant for some of the biggest online advertisers in the world, directing both creative content production and media buying. Currently, he is focused on TikTok as a direct response channel, producing dozens of ad creatives weekly and spending $1M a week on TikTok ads. Past clients include Cisco, HelloFresh, Grove Collaborative, Credit Karma, Brigit, and Ford Motor Company.

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

© 2023 Right Side Up