[.c-title-s-rich]What will I learn?[.c-title-s-rich]

In our first ever Spark Session, Kevin Lord Barry, Co-Founder of Right Percent, will walk you through the process of designing and executing impactful B2B advertising campaigns that can help shorten your sales cycle. He'll explain how to break free from the status quo and ensure your ad creative stays fresh, effectively targeting your audience at every stage of their journey.

You’ll learn:

• How to collaborate effectively with sales and product teams to follow up on advertising leads
• The optimal timing for modifying your advertising copy and creative to maximize impact
• When to incorporate offers—whether incentives, content, or discounts—in your ads to increase conversion
• The right time to launch retargeting campaigns to nurture leads in your pipeline

Whether you're a seasoned performance marketer or new to B2B advertising, this session will offer valuable insights to help drive growth for your organization.