Krystina Rubino started the offline marketing practice at Right Side Up when she realized too many brands leave offline channels on the table, favoring digital channels past diminishing returns. She’s a media and marketing leader with deep experience in building brands and meeting growth goals. She’s spent her career helping brands like Advil, DoorDash, P&G, Lyft, and StitchFix, develop profitable digital and offline media campaigns. She spends the rest of her time cooking, baking and gaming, and regardless of time of day, is probably trying to figure out what’s for dinner.

Bryan Barletta is the founder of Sounds Profitable, a trade association for the podcast industry. As a seasoned professional with over 16 years in the advertising and technology space, Barletta played a key role in the world’s first shakeable ad in 2009 and held leadership positions at prominent podcast companies like Megaphone and Claritas. He’s an advocate for digital audio, pioneering the first-ever Podcasting at SXSW- Sound Summit in 2024, which brought big players—like ESPN, Wondery, SiriusXM and more—together with celebrities and podcast hosts, including Marsha Cooke, Nick Viall and others, to give the industry the recognition it deserves.