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March 5, 2024

Available On Demand

A Right Side Up Event

How to Use PPC to Gain Market Share on Amazon in 2024

Amazon’s ad platform provides many ways to reach your customers—as well as many ways to waste money on ineffective ads. Proper understanding of which keywords and products to target, which to negate, and how high to bid can make the difference between inefficient spending and incremental share-gaining strategies. Join us for this virtual event brought to you by the team that's helped scale 1,000+ of the fastest growing companies, including:

Register now

https://www.rightsideup.com/recordings/amazon-ppc-strategies

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

This event will help you learn how to be a master of Amazon PPC strategies. We'll talk about how to structure your campaigns so that you can quickly look at trends and results to fully understand the role each campaign plays as well as how to optimize your targeting and bids for long term success. You'll also learn:

  1. How to identify and measure what's truly incremental
  2. How and why to use portfolios
  3. The benefits of using negative targeting to steer your budget
  4. How to harvest search term reports
  5. The campaign of last resort

Plus we'll leave time at the end for audience Q&A.

Meet our presenters

Meet our presenter

Tom Kluis

GM, Amazon and Ecommerce Marketplaces,

Right Side Up

Tom Kluis, an accomplished ecommerce leader specializing in consumer brand strategy, boasts over twenty years of experience in the field. Through adept use of data-driven decision-making, market intelligence, and consumer behavior analysis, Tom has consistently steered brands towards success. His diverse expertise spans various product categories including consumer electronics, clothing, automotive, pet, and grocery. Notably, Tom has played pivotal roles in both revitalizing established brands and pioneering new product categories.

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

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