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June 15, 2023

Available On Demand

A Right Side Up Event

Where Do B2B Brand Advertising Campaigns Go Wrong?

What’s the secret to running successful B2B brand advertising campaigns? Learn what works—and what doesn’t—in this virtual event brought to you by the growth marketing team that has helped scale 1,000+ of the fastest-growing ventures, including:

https://www.rightsideup.com/recordings/b2b-brand-advertising-campaigns

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

When it comes to B2B brand advertising, it’s crucial to understand common pitfalls and how to avoid them—as well as best practices for finding and measuring success. In this session, you'll learn:

  1. Three factors that define a brand
  2. What most B2B brand advertising campaigns look like
  3. Where many B2B brand ad campaigns go wrong
  4. Approaches to B2B brand ad campaigns that actually work
  5. How to measure performance

And more!

Meet our presenters

Meet our presenter

Kevin Lord Barry

Co-Founder,

Right Percent

Kevin Lord Barry co-founded Right Percent, a Right Side Up venture that focuses on scaling fast-growing B2B companies in every vertical. Right Percent has managed $100M+ in ROI positive B2B ad spend for companies like DoorDash, Rippling, Retool, and many more.

Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.