Krystina Rubino started the offline marketing practice at Right Side Up when she realized too many brands leave offline channels on the table, favoring digital channels past diminishing returns. She’s a media and marketing leader with deep experience in building brands and meeting growth goals. She’s spent her career helping brands like Advil, DoorDash, P&G, Lyft, and StitchFix, develop profitable digital and offline media campaigns. She spends the rest of her time cooking, baking and gaming, and regardless of time of day, is probably trying to figure out what’s for dinner.

Dr. Tamara Zubatiy is the CEO and co-founder of Barometer, an AI company powering brand suitability, creator intelligence and contextual targeting for user-generated content. Tamara has over 10 years of experience working in applied machine learning across both academic and industry roles. Tamara studied Cognitive Science with specialization in Machine Learning and Neural Computation at UC San Diego and got her PhD in Human Centered Computing from Georgia Tech. In her time out of office Tamara enjoys reading, running, yoga and the ocean.

Trent is a data driven marketer with deep experience launching and scaling all offline channels to meet and exceed customer acquisition and brand growth goals. Most recently, Trent has focused on Rocket Money's audio program, growing spend by 65% while increasing ROAS by 2x, making it a top 10 spending podcast advertiser. He loves podcasting and is an avid listener. He’s also perfected the art of making healthy, tasty popsicles.