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March 4, 2021

Available On Demand

A Right Side Up Event

Data Dump: Overcoming the Challenges of Podcast Advertising Measurement

Learn how to harness the power of podcast ads and determine the best tools, metrics, and strategies for campaign planning and measurement from the growth marketing team that has helped scale 1,000+ of the fastest-growing ventures, including:

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https://www.rightsideup.com/recordings/challenges-in-podcast-advertising-measurement

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

  1. How podcast ad buying is evolving. As programmatic technology and dynamic ad insertion become more widely adopted in podcast advertising, it's important to understand the opportunities and challenges inherent in these shifts.
  2. Metrics to inform planning. Learn how to leverage spend numbers, past performance metrics, and podcast rankers in your media planning.
  3. How to measure campaign success. Learn what tools are available to gauge campaign success and how you can use them.

Meet our presenters

Meet our presenter

Krystina Rubino

GM, Offline Marketing Practice,

Right Side Up

Krystina Rubino started the offline marketing practice at Right Side Up when she realized too many brands leave offline channels on the table, favoring digital channels past diminishing returns. She’s a media and marketing leader with deep experience in building brands and meeting growth goals. She’s spent her career helping brands like Advil, DoorDash, P&G, Lyft, and StitchFix, develop profitable digital and offline media campaigns. She spends the rest of her time cooking, baking and gaming, and regardless of time of day, is probably trying to figure out what’s for dinner.

Cameron Hendrix

CEO & Co-Founder,

Magellan AI

Cameron Hendrix is CEO and Co-Founder at Magellan AI, the podcast media planning platform used by advertisers and agencies spending over $400M on podcast ads each year. Prior to Magellan AI, Cameron led strategic partnerships at Thinkful (acquired by Chegg) after starting his career at Goldman Sachs.

Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

© 2023 Right Side Up