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November 12, 2020

Available On Demand

A Right Side Up Event

SEO & Content: Foundations for Long-Term, Sustainable Growth

Learn how to build a content-driven SEO strategy to fuel growth. This session is brought to you by the growth marketing team that has helped scale 1,000+ of the fastest-growing ventures, including:

https://www.rightsideup.com/recordings/content-seo-sustainable-growth

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

  1. How to build a content-driven SEO strategy based on industry and opportunity.
  2. Content types and distribution channels to consider.
  3. The three main pillars of an SEO strategy: technical crawlability, off-page optimization, and on-page optimization.
  4. The best SEO tools to have in your toolbox.
  5. How to measure success and continue to scale.

Meet our presenters

Meet our presenter

Lindsay Piper Shaw

Senior Marketing Consultant,

Right Side Up

Lindsay Piper Shaw is a senior marketing consultant at Right Side Up, where she partners with innovative brands on in-house marketing initiatives, including podcast and other offline channels. Prior to joining Right Side Up, Lindsay scaled podcast campaigns for brands like quip, Lyft, and Texture, and she has also worked with McDonald’s, Honda, ampm, and Tempur-Sealy, among others. She is passionate about the podcast space as a growth driver, and especially loves educating newcomers in the channel. In her free time she listens to podcasts and makes a podcast called Murder We Wrote (she really can’t get enough podcasts).

Mike Timoney

Head of Client Engagement & Operations,

Right Side Up

Mike Timoney is Head of Client Engagement/Operations at Right Side Up where he is responsible for the ongoing success of our clients/partners and other operational responsibilities. Mike has over 15 years of experience, both agency and in-house, leading growth and performance marketing programs, channels, and teams. Mike has held various senior roles in growth/performance marketing/analytics at companies such as Eventbrite, Walmart.com, Credit Karma, and Front.

Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.