A Fireside Chat with Michelle Lisowski and Tyler Elliston

October 30, 2020

Available On Demand

A Right Side Up Event

A Fireside Chat with Michelle Lisowski and Tyler Elliston

Tyler and Michelle discuss the B2B marketing strategies she's gleaned from 13+ years at Uber, Google, and Kabbage. This session is brought to you by the growth marketing team that has helped scale 1,000+ of the fastest-growing ventures, including:

Register now

https://www.rightsideup.com/recordings/fireside-chat-michelle-lisowski-uber

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

How to approach prioritization between SMB and enterprise marketing strategies.
The importance of predictable levers, i.e. the marketing channels that drive lead generation.
Which marketing channels to prioritize depending on your company's growth stage.
Why and how to rally a cross-functional team around your marketing strategy.
Michelle's approach to building a solid marketing strategy.

Meet our presenters

Meet our presenter

Tyler Elliston

Founder,

Right Side Up

Tyler is an investor and advisor to startups and founder of Right Side Up, a consultancy that helps high growth companies develop and execute best in class marketing and ecommerce strategies. Right Side Up sources the best growth leaders from around the country—many working at the most successful brands—and makes them available to clients for 5 to 30 hours/week through both advisory and staffing services. Recent clients include Procter & Gamble, Stitch Fix, Fitbit, Roman, Rothy's, Sun Bum, Sephora, DoorDash, Perfect Snacks, and over 100 more. He has an MBA from Berkeley.

Michelle Lisowski

Global Head of B2B Marketing,

Uber

Michelle is a seasoned marketing leader with deep experience running high-performing global teams, building new customer acquisition channels, and driving growth. Prior to joining Uber as their Global Head of B2B Marketing, Michelle was Head of Brand and Growth at Kabbage, and she spent more than 13 years leading teams across multiple divisions of Google, eventually serving as the Head of Global Acquisition for Google Cloud Growth Marketing.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.