[.c-title-s-rich]What will I learn?[.c-title-s-rich]

Have you ever wondered which of your marketing campaigns are truly driving results? Traditional attribution and platform metrics only tell part of the story. In this comprehensive session, we'll cut through the complexity of incrementality testing and offer practical frameworks for implementation.

The live session will cover:

• What incrementality testing really means and how it differs from traditional attribution
• Why measuring true incremental lift is crucial for optimizing your marketing spend across channels and audiences
• The different approaches to incrementality testing and how to choose the right one for your business
• How to calculate and interpret your test results, including step-by-step frameworks
• Interactive Q&A to address your specific measurement challenges

Whether you're running campaigns on Meta, Google, or traditional advertising channels like direct mail or OOH, you'll walk away with actionable strategies to measure the real impact of your marketing dollars and optimize your budget accordingly. Bring your questions for our interactive Q&A session!