June 26, 2024
Available On Demand
Brought to you by Right Side Up and Superfiliate
The State of Influencer Partnerships in 2024
Endorsement marketing is getting a seat at the growth table in 2024. But what does that mean, and how can marketers leverage influencer partnerships to drive sustainable growth? This on demand webinar is brought to you by the team that has helped scale 1,000+ of the fastest growing brands, including:
https://www.rightsideup.com/recordings/influencer-partnerships
PAST
[.c-title-s-rich]What will I learn?[.c-title-s-rich]
Join Right Side Up and Superfiliate for a panel discussion on the state of influencer partnerships in 2024. Our speakers explored the evolution of affiliate marketing over the last 20 years and discussed how the best growth marketers are leveraging new frameworks and technology to build sustainable programs that fill gaps and drive growth. You’ll learn:
And more! Plus we had plenty of great questions from the audience.
Meet our presenters
Meet our presenter
Amy Scanlon
GM, Affiliate Marketing Practice,
Right Side Up
Amy Scanlon has more than 15 years of experience in digital marketing, leading growth initiatives for early-stage startups and well-established companies like Joyus, AT&T, and Rakuten. She launched the Right Side Up affiliate practice to help clients like Stitch Fix, Figma, and Stripe build affiliate programs in-house by embedding fractional affiliate marketing resources on their teams. She is passionate about using affiliate partnerships to fill marketing gaps and drive incremental revenue.
Andy Cloyd
Co-founder, CEO,
Superfiliate
Andy spent 7 years in seed stage VC investing across ecommerce, healthcare, and fintech. Three years ago, Andy became the co-founder and CEO of Superfiliate and is currently a venture partner at Rise of the Rest. Andy runs go to market and sales for Superfiliate across the hundreds of tier-1 brands they work with.
Anders Bill
Co-founder, CPO,
Superfiliate
Anders has co-founded three companies in the creator economy over the last ten years. Prior to Superfiliate, Anders was the co-founder of Darkroom.com that helped 100,000s of creators sell their physical work. Anders is currently the CPO of Superfiliate, working across their product, design, and engineering organizations to build a new age creator marketing platform.
Who is Right Side Up?
Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.
Who is Superfiliate?
Superfiliate is a word of mouth marketing platform to help ecommerce merchants grow via referral, ambassadors, influencers, and affiliates. Superfiliate's core innovation is a front-end infrastructure to create co-branded landing pages for all of a brand’s partners at scale while powering high value workflow features like product gifting/seeding, payments, rewards, social listening, and a lot more!
Register to tune in
Who is Right Side Up?
Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.
Who is Superfiliate?
Superfiliate is a word of mouth marketing platform to help ecommerce merchants grow via referral, ambassadors, influencers, and affiliates. Superfiliate's core innovation is a front-end infrastructure to create co-branded landing pages for all of a brand’s partners at scale while powering high value workflow features like product gifting/seeding, payments, rewards, social listening, and a lot more!