Common Pitfalls in LinkedIn Advertising and How to Dodge Them

December 8, 2021

Available On Demand

A Right Side Up Event

Common Pitfalls in LinkedIn Advertising and How to Dodge Them

Learn how to maximize your LinkedIn ad campaign performance in this session brought to you by the team that has helped scale 1,000+ of the fastest-growing ventures including:

Register now

https://www.rightsideup.com/recordings/linkedin-advertising-overview

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

Over the past several years, LinkedIn has honed its advertising platform to solidify its place in the B2B marketer’s toolkit. It offers a massive opportunity for B2B advertisers to get in front of their ideal customers—but only if they know how to use it properly. Misuse of LinkedIn’s tools can lead to poor performance and wasted ad spend, a marketer’s worst nightmare.

This webinar will cover the most common pitfalls we see LinkedIn advertisers falling into, and how to avoid them. You’ll learn:

How to find and select the right audience
Creative best practices
Which account and campaign settings to use to maximize your reach

And more! Plus stay for the Q&A at the end.

Meet our presenters

Meet our presenter

Trey Buchanan

VP of B2B Advertising,

Right Percent

Trey Buchanan is a B2B advertising leader with experience managing LinkedIn ad campaigns for early stage startups all the way to Fortune 500 firms. He has a deep expertise in paid social and B2B advertising, having managed more than $60M in LinkedIn ad spend. Before joining Right Percent as their VP of B2B Advertising, Trey was the Head of B2B Paid Social at Metric Theory where he managed a team of B2B-focused social marketers who specialized in driving LinkedIn ad performance for their clients.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.