Marketing Attribution: Best Practices and Common Pitfalls

October 27, 2022

Available On Demand

A Right Side Up Event

Marketing Attribution: Best Practices and Common Pitfalls

What does a best-in-class attribution strategy look like, and how should your strategy and tech stack evolve as your company matures? Join us for a panel discussion on all things attribution, brought to you by the team that has helped scale 1,000+ of the fastest growing brands, including:

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https://www.rightsideup.com/recordings/marketing-attribution-best-practices

PAST

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Ryan Jones, head of project strategy at RSU, hosted this panel discussion with growth marketing leaders Rian Long and Chelsea Cramer. Their combined 35+ years of experience working with companies of all sizes across a wide range of industries and marketing programs means they've witnessed countless approaches to attribution—some good, some not so good—and they've shared what they've learned along the way, including:

The pros and cons of different attribution models and the importance of incrementality tests
How to identify which attribution strategy is right for your business
How your attribution strategy and tech stack should evolve as your company matures
Common pitfalls to avoid when building an attribution strategy
How seasoned growth marketers are approaching attribution in a post iOS 14.5 world

Meet our presenters

Meet our presenter

Rian Long

Growth Marketing Consultant,

Right Side Up

Rian began his career in analytics and has gone on to marketing leadership roles at then early stage businesses such as FanDuel, Wag!, and GoodRx. Presently he is working with Right Side Up clients as a fractional marketing leader. Rian brings a data driven approach to his marketing teams based on his analytical foundation and he's experienced in navigating attribution in a wide variety of business models and business stages across a range of industries. He is also adept at shaping attribution to varying media mixes, including digital, broadcast, and offline media.

Chelsea Cramer

Marketing Analytics,

Credit Karma

Chelsea started her career as a marketing assistant and fell in love with Google Analytics before focusing on analytics full time. She's worked across ad agencies, early/late stage startups, and tech companies analyzing offline, digital, and social channels. Currently full time at Credit Karma, she spends her days solving attribution problems and helping marketers better understand the user journey. When she's not crunching numbers, you can find her walking her dog around Brooklyn or trying to find the best caesar salad in NYC.

Ryan Jones

Head of Project Strategy,

Right Side Up

Ryan leads the Project Strategy team at Right Side Up, helping clients develop and resource best-in-class growth marketing strategies. With over 10 years of experience building customer acquisition and engagement programs at companies like Expedia, Prosper Marketplace, and Trip Advisor, he's a big marketing nerd and always eager to geek out over things like incrementality and Excel index match functions.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.