Mastering 2025 Marketing Budgets: Strategies for Smarter Forecasting and Planning

December 10, 2024

11:00AM—12:00PM PT

A Right Side Up Event

Mastering 2025 Marketing Budgets: Strategies for Smarter Forecasting and Planning

Learn how to take control of your marketing budget and ensure your team is equipped to achieve its growth goals in the New Year in this virtual event brought to you by the team that has helped scale 1,000+ of the fastest growing brands, including:

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UPCOMING

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As we head into 2025, the ability to build and defend a strategic marketing budget is more critical than ever. With changing market dynamics and increased pressure to prove ROI, marketers must find the balance between ambitious growth goals and realistic financial planning. Join our upcoming webinar as we share how to navigate competing priorities, secure leadership buy-in, and ensure you’re set up to incorporate testing budgets for new opportunities.

Budgeting Approaches: Understand the differences between top-down and bottom-up budgeting, and how to choose the best approach for your organization.
Securing Buy-In: Learn best practices for presenting your budget to leadership and gaining support for your proposals.
Incorporating New Channels: Explore strategies for setting up testing budgets that keep your marketing plans agile and forward-thinking.

By the end of this session, you’ll have the tools and frameworks needed to confidently plan, present, and execute your 2025 budget with clarity and purpose.

Meet our presenters

Meet our presenter

Katie Freiberg

Investor Operating Partner

Right Side Up

Katie Freiberg is a growth marketer with over 12 years of experience leading teams and building best-in-class marketing strategies. Most recently, she was an operating partner at TSG Consumer where she advised their portfolio of D2C companies, including well known brands like Corepower Yoga, Backcountry, VICI Collection, and Rough Country. Prior to that her experience included ThirdLove, MachineZone, Thumbtack, One Kings Lane, and more. In her free time, you can find her playing ice hockey or working on a woodworking project.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.