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July 27, 2023

Available On Demand

A Right Side Up Event

How to Develop an Effective Paid Acquisition Strategy for Your Early Stage B2C Company

The success of any new venture relies on the founding team’s ability to effectively market its products or services to its potential customers. So let’s dig into the paid strategies and tactics that will help you scale your business and get to your next stage of growth! Join us for this on-demand webinar brought to you by the growth marketing team that has helped scale 1,000+ of the fastest-growing ventures, including:

https://www.rightsideup.com/recordings/paid-acquisition-for-early-stage-b2c-companies

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

This session is geared towards early stage B2C brands looking to plan, launch, and scale their paid media strategies. You’ll learn:

  1. The prerequisites for launching a paid acquisition program
  2. The importance of choosing the right objectives and understanding your audience
  3. When and how to leverage different channels and tactics, plus creative best practices
  4. Tips for planning and launching campaigns
  5. How to measure success

Plus we left plenty of time at the end for audience Q&A. Enjoy!

Meet our presenters

Meet our presenter

Lissa Regets

Project Strategy,

Right Side Up

Lissa Regets is a passionate growth marketer who is driven by a desire to help founders and marketing teams gain access to new opportunities, grow their teams and businesses, and achieve new growth—personally and professionally. Over the last 12 years, Lissa has played a role in starting, building, or growing more than 70+ brands, startups, agencies, and social enterprises, including EBY by Sofia Vergara, Quirky, côte, WIN Brands, LG, Unilever’s Dove, Degree, Axe, Lipton, and Klondike. She’s toured around the US teaching digital marketing to product entrepreneurs and has volunteered with programs like SCORE, MentoringUSA, and HSN’s American Dreams Program. Lissa is a member of RSU’s project strategy team.

Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.