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September 21, 2021
Available On Demand
A Right Side Up Event
3 Google Ads Reports to Add to Your Optimization Checklist
Learn how to take a more holistic approach to SEM campaign management and brush up on optimization best practices in this session, brought to you by the team that has helped scale 1,000+ of the fastest-growing ventures including:
https://www.rightsideup.com/recordings/paid-search-holistic-campaign-management
PAST
[.c-title-s-rich]What will I learn?[.c-title-s-rich]
Placing ads on Google Search isn’t new, but it’s essential for reaching your audience when they are actively signaling their interest in your product or service. Automated products like Smart campaigns and bid management have had an impact on optimization best practices, especially over the past two years. In this session, we cover a holistic approach to campaign management including:
Meet our presenters
Meet our presenter
Michael Nicholas
Director of Growth,
Secfi
Michael Nicholas is a strategic marketing leader with more than a decade of experience managing teams and using data to make decisions. He has a deep expertise in paid search, having managed $300M in ad spend. Before joining Secfi as their Director of Growth, he was a Director of Marketing at Live Nation/Ticketmaster where he managed a team of 12 search marketers and analysts.
Who is Right Side Up?
Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.
Register to tune in
Who is Right Side Up?
Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.
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