Cory leads Studio RSU, the performance creative unit at Right Side Up, where he blends sharp creative instincts with operational rigor to deliver results that scale. He oversees end-to-end operations, creative output, and strategic growth—building high-performing teams and campaigns that drive real business outcomes. With a background spanning agency leadership, brand development, and growth marketing, Cory thrives at the intersection of storytelling and strategy. He’s worked with breakout startups and category leaders alike, building campaigns that not only look good but drive measurable impact. When he’s not launching brands or optimizing creative systems, you’ll probably find him hosting a rooftop game night or testing out hot sauces (the hotter the better).

Katie Freiberg is a growth marketer with over 12 years of experience leading teams and building best-in-class marketing strategies. Most recently, she was an operating partner at TSG Consumer where she advised their portfolio of D2C companies, including well known brands like Corepower Yoga, Backcountry, VICI Collection, and Rough Country. Prior to that her experience included ThirdLove, MachineZone, Thumbtack, One Kings Lane, and more. In her free time, you can find her playing ice hockey or working on a woodworking project.