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March 21, 2023

Available On Demand

A Right Side Up Event

Podcast Advertising for Performance Marketers

Learn the ins and outs of podcast advertising and how to determine when your business is ready to test into the channel. This session is brought to you by Right Side Up's industry-leading podcast advertising practice, which has profitably invested over $150M in ads in the last four years for clients including:

Register now

https://www.rightsideup.com/recordings/podcast-advertising-for-performance-marketers

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

This on-demand webinar provides an overview of podcast ads and what you can expect when you add this channel to your marketing mix. You'll learn:

  1. The basics of podcast advertising, including who's listening and how podcast ads work.
  2. Pros and cons of podcast ads and who's likely to find success.
  3. How to know if your company is ready to test into the channel.
  4. Campaign planning and execution best practices, from show research and negotiations to creative best practices and host onboarding.
  5. How to approach campaign attribution and measure success.

And more!

Meet our presenters

Meet our presenter

Krystina Rubino

GM, Offline Marketing Practice,

Right Side Up

Krystina Rubino started the offline marketing practice at Right Side Up when she realized too many brands leave offline channels on the table, favoring digital channels past diminishing returns. She’s a media and marketing leader with deep experience in building brands and meeting growth goals. She’s spent her career helping brands like Advil, DoorDash, P&G, Lyft, and StitchFix, develop profitable digital and offline media campaigns. She spends the rest of her time cooking, baking and gaming, and regardless of time of day, is probably trying to figure out what’s for dinner.

Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

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