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August 28, 2024

Available On Demand

A Right Side Up Event

Resourcing Strategies for Modern Marketing Teams

Learn how to design a marketing team structure that will empower your company’s growth in this on demand webinar brought to you by the team that has helped scale 1,000+ of the fastest growing brands, including:

https://www.rightsideup.com/recordings/resourcing-modern-marketing-teams

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

Building a modern marketing team is no easy feat, especially in challenging economic environments. Between rapidly changing business needs and the seemingly never ending emergence of new technology, channels, and trends, it’s crucial to have a marketing team structure in place that can evolve as your needs and the landscape around you changes. We’ve peeked behind the curtain of thousands of companies spanning industries and stages, and we've shared what we’ve learned about building marketing organizations powered for growth. In this on demand webinar, you'll learn:

  • When to hire FTEs vs. freelance marketers vs. agencies
  • The pros and cons of each of these kinds of resources
  • Which resources to pursue given budget considerations
  • How your resourcing strategy might differ across different stages of growth
  • Real world examples of how brands have structured their teams

And more! Plus we saved plenty of time at the end for audience Q&A.

Meet our presenters

Meet our presenter

Mike Timoney

Head of Operations,

Right Side Up

Mike Timoney is Head of Operations at Right Side Up where he is responsible for the ongoing success of our clients/partners and other operational responsibilities. Mike has 20 years of experience, both agency and in-house, leading growth and performance marketing programs, channels, and teams. Mike has held various senior roles in growth/performance marketing/analytics at companies such as Eventbrite, Walmart.com, Credit Karma, and Front.

Kyle Sherin

Head of Project Strategy,

Right Side Up

Kyle Sherin is a seasoned digital media professional with over 13 years of experience. Prior to joining Right Side Up, Kyle led performance marketing at Allbirds and Netflix, and he’s now consulting for firms at all levels of growth that need permanent or temporary senior marketing leadership.

Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.