Kyra Richards is a seasoned growth marketing expert and advisor on Right Side Up’s Project Strategy team where she collaborates with RSU clients to develop and resource sustainable growth marketing strategies. Kyra has deep expertise in paid social, advising over 40 DTC ecommerce brands on building profitable user acquisition strategies during her time at Facebook. Throughout her career, she has worked closely with brands like Helix Sleep, Kendra Scott, FENTY Beauty, Something Navy, and many others. She also led paid social acquisition at Tonal, successfully diversifying their media across six paid social platforms.

Aakash is a seasoned performance marketer who has spent more than $400M on paid social channels as a solo consultant for some of the biggest online advertisers in the world, directing both creative content production and media buying. Currently, he is focused on TikTok as a direct response channel, producing dozens of ad creatives weekly and spending $1M a week on TikTok ads. Past clients include Cisco, HelloFresh, Grove Collaborative, Credit Karma, Brigit, and Ford Motor Company.