Right side up logo

April 9, 2025

11:00AM—12:00PM PT

Brought to you by Right Side Up and ReddVisible

Unlock Affiliate Revenue Through Creators, Communities, and Forums

With the rise of gen AI and changes in buyer behavior, the traditional affiliate marketing playbook is being redefined. Creators now have a more significant presence at the growth table, actively influencing how brands engage with buyers and their purchasing decisions. Discover how to quickly pivot and adapt your affiliate strategies and boost brand equity in this virtual event brought to you by the team that has helped scale 1,000+ of the fastest growing brands, including:

UPCOMING

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

In the past year, the affiliate marketing landscape has undergone significant changes. Strategies that were once effective—the familiar editorial funnel—no longer yield the same results. As buyer behavior evolves and digital platforms shift, affiliates are increasingly driving traffic and influencing purchase decisions through partnerships, hashtags rankings, and community engagement.

Join Right Side Up and ReddVisible for a panel discussion on how to adapt to these changes quickly to improve your brand's visibility, reputation, and generative/AI SEO performance.

The live panel discussion and Q&A will cover:

  • The current state of affiliate marketing in relation to the buyer funnel
  • Understanding how affiliate strategies can integrate seamlessly with Reddit's community-driven content to drive conversions
  • Strategies for leveraging communities, partners, and forums to break down marketing silos
  • How to collaborate with partners to enhance your brand reputation and strengthen brand equity
  • Best practices for achieving a strong presence across multiple platforms to drive ROI

Meet our presenters

Meet our presenter

Amy Scanlon

GM, Affiliate Marketing Practice,

Right Side Up

Amy Scanlon has more than 15 years of experience in digital marketing, leading growth initiatives for early-stage startups and well-established companies like Joyus, AT&T, and Rakuten. She launched the Right Side Up affiliate practice to help clients like Stitch Fix, Figma, and Stripe build affiliate programs in-house by embedding fractional affiliate marketing resources on their teams. She is passionate about using affiliate partnerships to fill marketing gaps and drive incremental revenue.

Ewen Finser

CEO,

ReddVisible

Ewen has 12+ years experience as a media operator and performance marketer. His current obsession is the "future of brand discovery" intersection of UGC-style content, AI search interfaces, and traditional SEO. In this venn diagram, he currently runs two fast-growing agency brands (ReddVisible & ScaleVisible) with a scrappy team of battle scarred misfits.

Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Who is ReddVisible?

ReddVisible is the first growth agency dedicated to helping brands leverage Reddit to drive traffic, sales, and audience engagement.

Register to tune in

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Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Who is ReddVisible?

ReddVisible is the first growth agency dedicated to helping brands leverage Reddit to drive traffic, sales, and audience engagement.