It all started with a journalism degree from Boise State University, but no desire to work in a newsroom. The year was 2006. Magazines were the only real freelance path, but incredibly hard to break into. So Amber did what anyone would do...take an administrative job. Then get an unusable master’s degree in holistic health studies that ignited a love for research. Then take a sabbatical. Do yoga teacher training. And finally, actually be a writer. A decade later, one adtech giant, three tech startups (two in cannabis), and several large career progressions including head of content and head of marketing, she now serves as a fractional content strategist and writer. Amber lives in the UP of Michigan, and spends as much time as possible outdoors.