Make your offline marketing take off

Right Side Up is a proven powerhouse in offline marketing—scaling brands with highly targeted podcast and radio campaigns as well as OTT and linear television advertising programs that rival the ROI of digital channels.

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Reach more eyes and ears

A common misconception is that offline channels lack the ROI of digital marketing. We call BS. Our senior team creates and executes offline strategies that work—and we have the numbers to prove it.

Pioneer your podcasting advertising

New to podcasts? We’ll shepherd you through. Right Side Up is one of the largest media entities in podcast advertising, having invested over $200 million profitably for our clients in the last five years alone. We know it, we scale it, and we’re happy to help you dip your toes—or go all in.

Get access to the secret codes

Many agencies hoard their data, leading to information asymmetry and unfair practices. But we believe that transparency isn’t just a tagline. Our proprietary tools, templates, and data give us unique insight into industry performance and category-specific trends. And by the way, we’ll share the password with you.

Work with the best

When it comes to offline, we only offer top-of-the-line talent. You’ll work alongside our full-stack team of experienced, industry-leading senior marketers who will help you strategize, plan, and execute campaigns that perform.

Offload the work, not the ownership

We partner with you to build tailored media plans with competitive pricing, and then buy media in-house, end-to-end, so you always own your rates, relationships, and data.

We’re your crew

Channel planning and budgeting

In-house media buying

Campaign management

Measurement frameworks and implementation

Podcast advertising

Radio advertising

Streaming audio advertising

YouTube endorsement

OTT and traditional TV advertising

Agency and vendor management

Audio creative development

Host and endorser briefing

Frequency & duration methodology

Copy and landing page testing

Don’t take our word for it

“Partnering with the offline team at Right Side Up allowed us to quickly scale our podcast program efficiently from the very beginning. The deep knowledge of the team and their passion for our growth, combined with their 24/7 devotion to our account, has resulted in a strategically crafted – and constantly optimizing – campaign and was as close to hiring a team of in-house experts with decades of experience as possible, at a fraction of the cost.”

Helen Pfeiffer

Senior Manager Global Offline Media, DoorDash

"The Right Side Up team stepped into our small and scrappy startup and helped us to develop a comprehensive and monumentally effective media plan, scaling our business to new heights. They truly embedded themselves in our team, culture, and niche market context. The RSU team brings not only supreme expertise, but also a unique humanity to the business experience. We are forever thankful for their partnership, collaboration, and the measurable performance improvement they provided to our brand."

Amanda Braverman

Global Director of Brand Marketing, Hammerhead

"Good work, good vibes, good people' would be the most succinct way to describe our partnership with Right Side Up. [They] were valuable thought partners in creating a truly bespoke podcasting and Youtube strategy for our niche community and ambitious goals. The team enthusiastically and fiercely went the extra mile to chase down added valued opportunities, acted as our outsourced attribution wizards, and found scalable pockets of efficiency quicker than most agencies I've worked with before. And of course, we shared a lot of laughs along the way! Would definitely recommend it!

Lizzy Jones

Director of Growth & Analytics, Gladskin

“Partnering with Right Side Up has been a game-changer for us. Their domain-expertise in podcasts is second to none and was critical in allowing us to test into the channel quickly and efficiently. They’ve surpassed my expectations on what we could achieve in that channel and continue to consistently deliver new avenues for growth as we scale.”

Melanie Scott

Head of Growth, Dipsea

“We were skeptical of having another agency experience where we pay a high commission and get data delays and lackluster results. We were planning on using Right Side Up to help us transition our audio program fully in-house. We’ve had such a refreshing experience that this has turned into a long-term relationship, with the RSU team acting as an extension of ours. Our program has grown while becoming more efficient, exceeding our expectations for what’s possible within the channel. If anyone is on the fence about working with Right Side Up versus a traditional agency, I’m happy to talk through all the research I did to make the move.”

Trent Polley

Senior Growth Marketing Manager, Rocket Money

"Right Side Up has been an absolute dream to work with. From the concepting, strategy, execution to communication, everything and everyone is on-point. But what really sets them apart is their philosophy of teaching us (their clients) how everything works. Unlike many other agencies, the work isn't in a black box; we receive the training and tools to learn the channels we're activating in - not just paying for metrics reporting. Plus, all of the Right Side Up team members are lots of laughs and lots of great work done on every call."

Ben Starmer

Co-Founder, DadGrass

"The Right Side Up team ramped up really quickly and immediately started to feel like an extension of our team. Within just a few days they started to provide helpful suggestions about how we could optimize our channels. They scientifically guided us through scaling our TV/OTT strategy, leading to renewed confidence in the channel. They optimized our TV performance, kept our agency accountable, and informed our upcoming creative production. I hope to work with them again in the future!"

Julie Walling

Senior Director Acquisition Marketing, KiwiCo

"After onboarding with Right Side Up, we saw an immediate improvement in our podcast performance, creating excitement around the channel. Shortly after, we decided to scale and test the limits of podcast marketing. Together with RSU, we were able to significantly expand our program while maintaining strong performance.”