Becky Ralston is a versatile growth marketing consultant at Right Side Up with nearly 20 years in media, spanning traditional offline to cutting-edge digital channels. She has driven results for brands like Rocket Money, Domino’s, Brooklinen, and Cricket Wireless, excelling at channel experimentation and efficient scaling for D2C brands. Becky’s background as both client and agency pro lets her see the big picture, blending sales, marketing, and tech expertise to create smart, actionable strategies that keep the consumer centerstage. She loves automating tedious tasks, and creating spreadsheets for absolutely everything.