Felicia Crawford is a distinguished content marketing leader with more than a decade of experience building full-funnel content strategies for brands like Moz, Orum, and Mason America. She's adept at taking content functions from 0 to 1, leading cross-functional teams, and crafting effective messaging frameworks that enhance brand visibility and generate leads. Felicia's innovative approaches to marketing and knack for clarifying complex subjects have established her as a valuable thought leader in the industry. Felicia joined Botify in March 2024 to lead their content marketing efforts.