Meet Rachael, a marketer with over 10 years of experience in driving revenue and user acquisition for startups and established businesses alike. Her approach to marketing starts with deeply understanding users’ pain points and then rapidly experimenting to see what sticks. She has a proven track record of designing and executing successful marketing strategies that deliver measurable results. With a deep understanding of user behavior and data-driven decision making, Rachael has been able to grow user acquisition Her areas of expertise include: marketing channel strategy, user research, conversion optimization, messaging, pricing, email, and social media.