Rian began his career in analytics and has gone on to marketing leadership roles at then early stage businesses such as FanDuel, Wag! and GoodRx. Presently he is working with Right Side Up clients as a fractional marketing leader. Rian brings a data-driven approach to his marketing teams based on his analytical foundation and is experienced in navigating attribution in a wide variety of business models and business stages across a range of industries. He is also adept at shaping attribution to varying media mixes, including digital, broadcast and offline media.