Trey Buchanan is a B2B advertising leader with experience managing LinkedIn ad campaigns for early stage startups all the way to Fortune 500 firms. He has a deep expertise in paid social and B2B advertising, having managed more than $60M in LinkedIn ad spend. Before joining Right Percent as their VP of B2B Advertising, Trey was the Head of B2B Paid Social at Metric Theory where he managed a team of B2B-focused social marketers who specialized in driving LinkedIn ad performance for their clients.