Right Side Up at Evolutions by Podcast Movement 2024

Evolutions by Podcast Movement, the future-focused counterpart to the Podcast Movement flagship conference, is happening March 26–29 in Los Angeles. The event is focused on the changing landscape of the podcast industry and Right Side Up’s offline team will be leading and participating in two sessions. 

Balancing Brand Suitability in Podcast Advertising

Wednesday, March 27, 2024, from 11:45 AM–12:15 PM 

Beyond balancing performance and brand safety, brands advertising in the podcast channel have a lot to think about before investing. In this panel, you will learn (from experience) about how a well-respected brand in the highly regulated fintech industry successfully scaled podcast advertising while navigating the brand safety risks along the way. you’ll hear how they successfully overcome these obstacles without sacrificing scale or ROI while maintaining confidence in their partnership choices.

This session will feature Krystina Rubino, the GM of Right Side Up’s offline marketing practice. She will be joined by Trent Polley, offline-senior growth marketing manager at Rocket Money, and Tamara Zubatiy, co-founder and CEO at Barometer.

Beyond the Top 500: Building Collaborative Paths for Indie Podcasters and Brands

Thursday, March 28, 2024 from 9:45–10:15 AM

In 2022, a significant portion of ad spend was concentrated on a narrow slice of the market, leading to concerns about ad overloads and diminished messaging impact. This panel zeroes in on the pressing challenge of how independent podcast hosts, along with brands and agencies, can forge stronger, mutually beneficial partnerships. We'll tackle the essentials: positioning indie podcasts for success, connecting with untapped audiences, and setting up the right infrastructure to attract agency and brand collaborations. This session will provide insights on diversifying podcast sponsorship and is designed for all players in the podcasting field looking to expand their reach and effectiveness.

The panel will feature Lindsay Piper Shaw, director of Right Side Up’s offline practice, Adam Gilbert, chief revenue officer at Ossa, and additional participants TBA.

We hope to see you there!