The Sky Isn’t Falling: How Podcasting Will Weather Economic Uncertainty

Right Side Up’s GM of Offline Marketing Practice, Krystina Rubino, hosted a panel earlier this year on how the podcast advertising industry can continue to thrive despite a questionable macroeconomic landscape at the 2023 Podcast Movement Evolutions conference. Check out the full video of her discussion below.

Predictions about what’s going to happen with the US economy in 2023 aren’t the greatest—while no one can seem to agree on whether we’ll experience a slowdown or a recession, the consensus is that it’s going to get a bit bumpy. So what does that mean for podcast advertising?

It’s actually not the end of the world. A panel of advertisers and networks/publishers share their expert insights on how podcasting and podcast advertising can best weather economic downturns. They also dive into how advertisers, publishers, creators, etc. will be affected and some ways to possibly insulate against the worst of what may be to come.

Hosted by our own Krystina Rubino, GM of Right Side Up’s offline marketing practice, the discussion below also features Trenton Polley, senior growth marketing manager at Rocket Money, as well as Kelli Hurley, VP/global head of revenue partnerships at SiriusXM.

Are you interested in revamping your offline advertising strategy? Our expert offline team can help you profitably diversify your media mix and make the most of these important channels. Drop us a line at growth@rightsideup.co to get started.