Leveraging Podcast Marketing to Grow Your Business

Right Side Up’s Head of Offline Marketing, Krystina Rubino, recently joined a panel discussion on leveraging podcast marketing hosted by Bring Ruckus.

As an industry leader and expert in all things offline, Right Side Up’s Krystina Rubino knows a thing or two about how to leverage podcast marketing to get results. Throughout her 15 years in marketing (the last five of those years have been spent immersed in offline marketing), she’s helped more than 60 brands invest more than $50 million in podcast advertising at Right Side Up.

And while Rubino is laser focused on showing clients the magic of offline, she’s also working to create a more accessible, transparent, and cost effective podcast media buying landscape.

During the panel discussion, Rubino explained the podcast consumption curve and how it differs from other channels. She stressed the importance of being patient with results, since the on-demand nature of podcasts often leads to longer timelines than clients are used to seeing with digital marketing.

“When coming to podcast advertising I remember feeling the latency of the performance in the channel,” Rubino said. “And that has held true today. Because of the on-demand nature of it, the consumption curve of the media itself is delayed. As marketers, we just have to adapt to the medium and the way the medium is consumed in order to see the best performance of it.”

Hear more expert podcast advice from Krystina Rubino in the full panel discussion recording below.

Are you interested in learning how podcast marketing can help your business grow? Send us a message at hello@rightsideup.co and our offline team will get to work.