Right Side Up Talent Spotlight: Caleb Faulk

The Right Side Up Talent Spotlight series profiles some of our full-time employees and growth marketing consultants. We chatted with them to learn about their incredible professional experiences, expert marketing insights, and how they’re balancing work and life.

Caleb Faulk | Project Strategy

Caleb Faulk is a growth marketer with a background in SEM strategy for large ecommerce companies. He’s worked with brands like Williams Sonoma, West Elm, and Pottery Barn to help them explore creative account strategies. He is part of the project strategy team at Right Side Up (RSU).

Tell us about what you do at Right Side Up.

I’ve been a project strategist at RSU for about three months. Our team helps clients understand and define their marketing gaps and ensure we find the best possible consultant to help fill those gaps.

It’s been really great to get to interact with different companies across a wide range of stages, industries, and challenges. We get to work with VPs, CMOs, search marketing teams, and social teams, which has been helpful in expanding my experience across different channels.

What were you doing before Right Side Up?

Before RSU, I spent three years at a performance marketing agency that focused primarily on large ecomm clients. I worked on SEM accounts, including Google Shopping, for brands like Williams Sonoma and their subsidiary brands, West Elm, Pottery Barn, and others. I was responsible for steering strategy and testing as we explored creative account structures and bid strategies.

What excites you about growth marketing?

I love how dynamic it is. Emerging technologies, shifting consumer behavior, and smarter automation all contribute to strategies and playbooks that are never static and always evolving. There’s no shortage of new problems we face as growth marketers, but that just means there’s always room for new creative solutions. I enjoy the challenge of finding those solutions time and time again—to me, it’s the most appealing part of what we do.

What has Right Side Up’s flexible structure allowed you to do outside of work?

The last agency I worked for was remote and flexible, but it didn’t start out that way. I appreciate that RSU has always been fully remote and has had that mindset baked into the culture since the beginning. I think that helps make people more willing to build and maintain relationships remotely. I’ve become friends with people more quickly over the past three months remotely than I have working in-person with people in the past.

I live in Austin, TX and although my office moonlights as my bedroom, I’ve really come to enjoy it. I love the little freedoms of working in a remote, flexible environment, like having my standing desk setup ready to go, experimenting with new recipes for lunch, and taking midday walks through my neighborhood.

Working at RSU also means I don’t have to waste time commuting or sitting in traffic. I have way more time to spend with my family and friends now, which is something I’m grateful for.

And now, let’s get to the fun stuff…

• Like any good Texan, I was certain I’d be a cowboy when I grew up. That (obviously) didn’t happen, but I still enjoy spending time on my friends' ranches and doing things outside like hunting and fishing.
• I love biking and hiking, followed by a swim at Barton Springs to cool off from the Austin heat. Bonus points if I can also manage to cap the day off with cold beer or margs somewhere on a patio.
• I’ve recently been reading the Flannery O’Connor novel Wise Blood. I had only ever read her short stories previously, so it’s fun to see her longer form work.
• One of my favorite at-home lunches to make is this kebab recipe. It’s delicious and makes great leftovers on a Mediterranean salad the next day.

Want to speak with one of Right Side Up’s marketing experts about your company’s growth strategy? Drop us a line at growth@rightsideup.co to get started. Or maybe you’re interested in joining the Right Side Up team? We’d love to chat—reach out to talent@rightsideup.co and we’ll be in touch.