Right Side Up at Podcast Movement Evolutions 2023
Published
January 19, 2023
Updated
February 1, 2023
Podcast Movement Evolutions, the future-focused counterpart to the Podcast Movement flagship conference, is happening March 7–10 in Las Vegas. The event is dedicated to the changing landscape of the podcast industry and Right Side Up’s offline team will be leading and participating in two sessions. Keep reading to see what we’re planning for Podcast Movement Evolutions 2023.
The Sky Isn’t Falling: How Podcasting Will Weather Economic Uncertainty
Thursday, March 9, 2023 from 3:00–3:45 PM
Depending on who you talk to, it’s not a matter of if the US economy will experience a slowdown or recession in 2023, but when. We’re bringing advertisers and networks/publishers together to talk about how podcasting and podcast advertising can best weather economic downturns; how creators, publishers, advertisers, etc. will be affected; and some ways to possibly insulate against the worst of what may be to come.
This session will be hosted by Krystina Rubino, the GM of Right Side Up’s offline marketing practice. She’ll be joined by panelists Trenton Polley, senior growth marketing manager at Rocket Money, as well as Kelli Hurley, VP/global head of revenue partnerships at SiriusXM.
The Future of 3rd-Party Verification in Podcasting
Thursday, March 9, 2023 from 2:00–2:45 PM
Podcasting is one of the last mediums without true third party verification. Brands buy off publisher-reported downloaded numbers, and must verify on their own if their ads were read correctly. What is best for the future of podcasting, and how can we get there?
This session will bring together leaders across the industry from tech, network side, and buyers that support in-house programs, agency partners, and consultants. Speakers include our very own Grant Durando, director of offline at Right Side Up; Martha Gallant, senior director of partnerships at Athletic Greens; Peter Birsinger, CEO and founder of Podscribe; Courtney O'Connor, director of podcast media at Veritone One; and Giancarlo Bizzarro, VP of Sales at Crooked Media.
We hope to see you there!