Join Right Side Up at Podcast Movement Virtual

The largest podcast event of the year is back! Podcast Movement Virtual takes place online from October 19th through the 29th and brings together everyone passionate about podcasts—from creators, to industry professionals, to marketers.

This year, the Right Side Up Offline team will be leading a deep-dive boot camp for aspiring and current podcast advertisers looking to ensure they are executing their campaigns effectively and efficiently. Right Side Up will also bring together industry insiders to deliver the latest insights on podcast attribution, what creators need to know when talking to advertisers, and what’s on the horizon for podcast advertising in 2021. Read on to learn more.

Making Podcast Ads Work for You and Your Business

We're all familiar with advertisements on podcasts, and it's usually pretty easy to differentiate between ads that sound great and ones that don’t. But how do you know which ads will work for you? The journey, from deciding to advertise on podcasts, to getting those GREAT ads, not only on the right shows but to achieve the right results, is not so easy or straightforward. The Advertiser Boot Camp is designed to be a crash course walking you through all the steps to take, whether you're deciding if podcast advertising is right for you, or you’re a long-time advertiser or marketer refining your current processes. The Offline team at Right Side Up will start at the pre-planning and budgeting process, and take you all the way through analyzing results and using them to refine and optimize future campaigns.

Join us at the Advertiser Boot Camp on Wednesday 10/21 from 9am to 12pm PST. (*Please note this Podcast Movement Virtual event requires separate registration or a PREMIER pass.*)

Talking the Talk: advertising for podcasters

With the podcast advertising industry now exceeding $1 billion annually, even a little slice of the pie could make for some nice income to an up-and-coming podcaster. Right Side Up’s Lindsay Piper Shaw will be discussing how independent podcasters can work with agencies, media planners, marketers, and networks to get the most out of campaigns on Thursday 10/22 at 2pm PST. Join A Realist's Guide: Pricing and Selling Ads for Independent Podcasts to get insights from those that make the decisions on what ads to buy and those that help support independent podcasters. 

Keeping Up with the Rapidly Evolving Nature of Podcast Attribution

First click, last click, multi-touch - if you’re a digital marketer, you rely on these attribution methods to know what’s really going on with your campaign. As more marketers start testing in the podcast space, their first question is: how do I track this campaign like I do my digital channels? Offline channel attribution can be difficult to execute, and the attribution technology in podcasts is rapidly evolving. Join Right Side Up’s Grant Durando and leaders in the developing attribution technology sector in the panel, Making It Count: The State of Podcast Attribution, at Podcast Movement Virtual on Tuesday 10/27 at 2pm PST to hear more about your options from surveys to pixel tracking.

What Does 2021 Have in Store for Podcast Advertising?

With the rapidly changing landscape of podcasts, how do you plan for the unknown to make sure the channel continues to work for your marketing program? The Head of Offline at Right Side Up, Krystina Rubino, and others at the forefront of the channel will discuss what is to come in the years ahead, from predictions on new marketing techniques, to how to take advantage of attribution advances, to what you need to consider now to prepare for future campaigns. Join them at Looking Ahead: The Future of Podcast Advertising on Thursday 10/29 at 12pm PST to keep in the know and get ready for what’s to come. 

We hope you can join us to learn more about podcast advertising and how it can be a powerful channel in your marketing arsenal. You can purchase your Podcast Movement Virtual passes here. Don't forget to use code RSU50 during checkout to save $50 on your pass!