Right Side Up at Evolutions by Podcast Movement 2025

Right Side Up is returning to Evolutions by Podcast Movement in Chicago from March 31-April 3, 2025 in Chicago.

As the podcast industry continues to grow at an unprecedented rate, this event brings together audio and video creators, brands, and industry leaders to stay ahead of emerging trends, sharpen their skills, and build meaningful connections.

Right Side Up’s Grant Durando, Director of Offline Marketing, will be participating in two must-attend sessions, diving into the latest strategies and insights shaping the podcasting landscape. Whether you're a creator, marketer, or industry professional, these conversations will help you navigate the opportunities and challenges of the year ahead:

The Art and Science of Branded Ads in Podcasts

Tuesday, April 1, 2025 3:15 PM to 3:45 PM

Branded ads get a bad rap in the podcast world—some even say they’re ruining the medium. But when done right, they can be a game-changer. 

Thanks to new tech, branded ads are everywhere (sometimes too everywhere), but that doesn’t mean we should write them off completely. By taking cues from the authenticity of host-read ads and using smarter strategies, we’ll show you how to create branded campaigns that actually connect with listeners and deliver real results. 

It’s time to flip the script—branded ads don’t have to be the villain of podcasting.

The panel will feature Grant Durando, Director of Offline Marketing at Right Side Up, and Oskar Serrander, CEO and Co-Founder at Wondercraft.

High-Value, High-Intent: How Podcast Ads Deliver 50%+ Higher LTV and Unlock +44% Incremental Lift

Wednesday, April 2, 2025 3:15 PM to 3:45 PM

Podcast ads don’t just reach listeners—they build loyal, high-value customers. In this session, we’ll break down how podcast advertising drives over 50% higher lifetime value (LTV) and boosts incremental lift by 44% compared to other channels.

With high-intent targeting, precise attribution, and incrementality measurement, podcasts connect brands with engaged audiences that convert. Whether you’re expanding your media mix, tapping into new audiences, or proving net-new ROI, this session will offer actionable insights and real-world examples.

The panel will feature Grant Durando, Director of Offline Marketing at Right Side Up, Amelia Coomber, Chief Marketing Officer at Podscribe, Cassandra LaPrairie, Performance Marketing Lead of Audio at Wise, and Max Mckendry.

Hope to see you in Chicago!