The Future of Third-Party Verification in Podcasting

Right Side Up’s Director of Offline Marketing Practice, Grant Durando, participated in a panel earlier this year on what third-party verification in podcasting will look like as the landscape matures at the 2023 Podcast Movement Evolutions conference. 

Podcast advertising is one of the last mediums without true third-party verification. Brands make media buys based on publisher-reported downloaded numbers, and must verify on their own if their ads were read correctly. But it doesn’t have to stay that way. The future of podcasting will likely see huge leaps in the accuracy and reliability of third-party verification. The big question is how do we get there?

In the panel discussion below, leaders from tech, publishing and production, agencies, and in-house podcast marketing explore what we can expect as third-party verification becomes more sophisticated across the podcasting world. Speakers on the panel included our very own Grant Durando, a director of our offline marketing practice at Right Side Up; Martha Gallant, senior director of partnerships at Athletic Greens; Peter Birsinger, CEO and founder of Podscribe; Courtney O'Connor, director of podcast media at Veritone One; and Giancarlo Bizzarro, VP of Sales at Crooked Media.

Do you want to level up your podcast advertising efforts and learn more about third-party verification? Right Side Up’s offline team can help you develop and test a strategy, and get you on the path to scaling. Reach us at growth@rightsideup.co to get started.