Understanding the Evolution of Growth Marketing with Doug Hoggatt

"The positives are these platforms really learned how to zero in on the type of customer that is right for your business; the negative is they got really expensive."

In this episode of Growth Talks, Krystina Rubino chats with Doug Hoggatt, VP of Marketing at Elfster, to explore the past, present, and future of growth marketing. Doug shares his extensive experience and insights from over 25 years in the industry, discussing the shift from early digital marketing strategies to today's complex landscape, the impact of cookie deprecation on the future of digital marketing, and the importance of leveraging offline channels earlier.

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⏰ Timestamps:

00:00:00 - Introducing Doug Hoggatt, VP Marketing of Elfster

00:01:42 - Doug's Background in Growth Marketing the last 25 years

00:03:53 - Exploring Alternatives to Online Channels

00:06:00 - Limitations of Remarketing and Lookalike Modeling

00:09:00 - Rise of Influencers in Marketing

00:14:09 - Timing and Strategic Approach to Channel Diversification

00:19:58 - Startup Mistakes in Marketing Spend

00:27:32 - A/B Testing with Doug: Insights on Personal Preferences

00:36:26 - Value of Direct Mail in Modern Marketing

00:40:15 - The Myth of Growth Hacking

00:42:57 - Closing Remarks and Acknowledgments

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🔗 Mentioned in this episode

Elfster: https://www.elfster.com

LiftLab: https://www.liftlab.com/

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