Krystina Rubino joined Right Side Up to start its offline marketing practice when she realized too many brands leave offline channels on the table, favoring digital channels past diminishing returns. She has been obsessed with all forms of media for as long as she can remember; she’s an agency and marketing leader with deep experience in building brands and meeting growth goals, for companies of all stages and sizes. She’s spent her career helping companies and brands like Advil, DoorDash, P&G, Lyft, and StitchFix, develop profitable digital and offline media campaigns, often as vanguards in their category and the medium. Her favorite question to ask is “What’s next?” when helping grow a business or scale a customer acquisition campaign.
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