Right Side Up's Fall Webinar Series

We’re excited to announce our Fall Webinar Series, featuring sessions on affiliate marketing, Snapchat advertising, and SEO/content! As with our Summer Webinar Series, each session will be filled with tactical advice and plenty of time for audience Q&A. Here’s the lineup, as well as registration links for each webinar. Please join us and spread the word to any friends or colleagues who would be interested!

Is Your Affiliate Program Fatigued or Cannibalizing Other Channels?

In this webinar, Amy Scanlon, Right Side Up’s Head of Affiliate Marketing, discusses how to identify and refresh an underperforming affiliate program to drive maximum impact. You’ll also learn:

• How affiliate marketing can fill gaps in your channel strategy
• The framework, tools, and team structure needed to achieve scale with the channel
• Real-world examples of fatigue and cannibalization, what adjustments were made, and what the outcomes were

→ This session took place on September 23. View it on demand here.

We've Scaled Snapchat Campaigns to $400k+/mo Profitably. We'll Tell You How.

Are Snapchat ads worth your investment? In this session, you'll learn about the emergence of Snapchat as a direct response channel with Right Side Up growth marketing consultant Diane Le and head of project strategy Ryan Jones. We'll provide an overview of the Snapchat Ad Manager platform, including ad formats, targeting capabilities, analytics, and more. We'll also cover:

• If/when Snapchat ads are right for your business
• What the first three months of testing should look like
• Best practices and common pitfalls based on real-world examples
• Insights into how to scale this channel for your growth marketing efforts

→ This session took place on October 7. View it on demand here, or read our Snapchat ads guide.

Fireside Chat: Marketing strategy and SMB vs. enterprise, featuring Michelle Lisowski and Tyler Elliston

Right Side Up Founder Tyler Elliston will be joined by Michelle Lisowski, Uber's global head of B2B marketing, for a fireside chat about marketing strategy and the differences between SMB and Enterprise marketing.

Michelle is a seasoned marketing leader with deep experience running high-performing global teams, building new customer acquisition channels, and driving growth. Prior to joining Uber, she was head of brand and growth at Kabbage, and she spent more than 13 years leading teams across multiple divisions of Google, eventually serving as the Head of Global Acquisition for Google Cloud Growth Marketing.

→ This session took place on October 30. View it on demand here, or read this recap of what Michelle Lisowski has learned.

SEO & Content: Foundations for long-term sustainable growth.

When should you start investing in SEO and content, and how do you balance the tradeoffs vs. other marketing investments? In this session with Right Side Up's head of client engagement/operations Mike Timoney and senior growth marketing consultant Lindsay Piper Shaw, you'll learn about the importance of a content-focused SEO strategy and how it lays the foundation for future growth. We'll provide an overview of SEO best practices, including keyword selection, as well as best practices in writing content, content architecture, and content promotion. We'll also cover:

• How to build your content/SEO strategy based on industry and opportunity
• Tools you can use throughout the process
• How to measure success and continue to scale

→ This session took place on November 12. View it on demand here, or read the content and SEO takeaways.

Questions about one of the fall webinar sessions? Suggestions for future topics we should dig into? Drop us a line at hello@rightsideup.co and let us know.